Singapore Pools – Accelerating Digital Transformation

Gambling Blog Apr 21, 2024

Singapore Pools Account provides access to Singapore’s only official online betting service for Lottery, Sports and Horse Racing betting. You can sign up via their website or mobile app using an NRIC/FIN or SingPass MyInfo and be verified in just two days; should any issues arise you can always reach out to Customer Service with any inquiries.

Singapore Lotteries Limited, also known as Tote Board in Singapore, operates as the sole legal bookmaker and totalisator for association football and motor racing betting in Singapore. Established on 23 May 1968 as a wholly-owned subsidiary of this statutory board under Ministry of Finance reporting to it directly. Established with the main purpose to combat illegal gambling activities while providing a safe betting environment. Furthermore, as an autonomous non-for-profit organisation it invests its surplus revenue back into supporting community charities instead of fuelling illegal gambling syndicates with illicit profits.

Singapore Pools has long been recognized as a leader in using technology to enhance customer experiences. The digital transformation journey began with iBET mobile app, launched in 2012, which allows customers to place bets from their smartphones. Since then, additional digital offerings such as iShine Cloud and online iBet Sportsbook have helped drive growth of Singapore Pools business.

Next step for the company was to enhance operations further and ensure a reliable betting experience for all its stakeholders. To accomplish this goal, they recently migrated their application monitoring systems from on-premises servers to Oracle Cloud Infrastructure with improved visibility into all layers of its technology stack, enabling quicker resolution times of issues through its Observability and Management Platform.

As part of its digital journey and to equip employees with the necessary skills and confidence for change-driven action, an organisation partnered with Collective Campus for a one-day tech crash course for 40 of their staff. The training included ideation methods, innovation theory and emerging technologies as taught by Steve Wong from Collective Campus who is an expert in driving digital transformation and innovation.

Singapore Pools not only offers an impressive variety of games and jackpots, but they also provide free online tutorials for students to learn how to bet safely and responsibly. Gambling should never be taken lightly if it becomes addictive; seek professional assistance immediately if you suspect this may be happening. Furthermore, only bet money that you can afford to lose so as to prevent any financial losses from gambling and avoid becoming addicted in the process. Using Singapore Pools abroad when traveling may also prove useful as long as its use does not violate local law.